Partner ecosystem

Build, sell and deliver AI solutions together.

YPAI operates six structured partnership programs for organisations that introduce qualified opportunities, own customer relationships, pursue enterprise accounts with us, integrate technology, build new ventures or supply specialist delivery capacity.

Each program has its own commercial model, account rules, onboarding path and delivery structure.

Find your partner program Apply to partner

The difference is customer ownership, not the amount of sales activity performed.

Six programs. One controlled commercial operating model.

Affiliate Partner Program

Introduce qualified opportunities. YPAI owns the sale and delivery.

providerYPAI

customerThe customer

Customer relationship: owned by YPAI

YouIntroduce and contextualise qualified opportunities.
YPAIQualifies, scopes, contracts and delivers.
Commercial modelAgreed commission on eligible, attributed business.
Best suited toPartners that can create access and trust but do not want to invoice the customer or operate the delivery program.

Explore affiliate partnership Apply to partner

Reseller Partner Program

Own the customer relationship. Add YPAI delivery behind your offer.

providerYOU

customerThe customer

Customer relationship: owned by the reseller

YouOwn the customer relationship, commercial process and customer invoicing.
YPAISupplies the agreed capabilities and delivery components.
Commercial modelReseller margin, buy-sell pricing or another agreed commercial structure.
Best suited toPartners that already advise or deliver to customers and want to broaden their offer through YPAI's operating capabilities.

Explore reseller partnership Apply to partner

Strategic Alliances

Pursue selected accounts, markets or initiatives as one coordinated team.

providerYOU · YPAI

customerThe customer

Both parties may participate directly in the customer relationship

StructureBefore engagement, we define the account plan, customer ownership, solution responsibilities, proposal structure, commercial model and delivery roles.
May includeJoint account planning / Coordinated go-to-market activity / Combined solution design / Shared proposal development / Defined delivery responsibilities / Opportunity-specific commercial terms / Performance and pipeline reviews
Best suited toOrganisations pursuing enterprise customers or markets where both parties contribute material capability, access or delivery responsibility.

Discuss a strategic alliance Apply to partner

Technology Partner Program

Connect your technology to YPAI's data and implementation capabilities.

providerYPAI

customerThe customer

Integrated or jointly marketed offer

YOUR TECHNOLOGYdocked

StructureYour technology and YPAI's delivery capabilities are connected into an integrated or jointly marketed offer.
Program scopeAPI or SDK integration / Joint solution architecture / Technical validation / Reference workflows / Implementation patterns / Mutual lead routing / Coordinated sales materials / Defined support ownership / Joint market activity
Best suited toTechnology companies whose products become more valuable when paired with managed data operations, human evaluation or production AI implementation.

Explore technology partnership Apply to partner

Joint Venture Opportunities

Build something neither party should build alone.

providerNEW ENTITY

customerThe customer

A new shared commercial asset or operation

StructureA new product, capability, dataset, operation or market vehicle.
May defineCapital and operational contributions / Ownership and governance / Intellectual property / Dataset and technology rights / Decision authority / Commercialisation / Revenue and cost allocation / Territory and market scope / Change control and exit conditions
Best suited toOpportunities with a substantial shared asset, investment requirement or market proposition that cannot be governed through an ordinary partner agreement.

Discuss a joint venture Apply to partner

Vendor Partner Program

Deliver specialist capacity into YPAI programs.

providerYOU

customerYPAI

In this relationship, YPAI is the customer or prime contractor

YouSupply capabilities required inside YPAI customer programs.
YPAIIs the customer or prime contractor.
Operating modelSupplier qualification / Capability and capacity review / Security and rights diligence / Statement of work / Acceptance criteria / Delivery and quality coordination / Commercial administration / Performance review
Best suited toOrganisations that can supply specialist capacity or assets under a controlled delivery specification.

Apply as a vendor partner Apply to partner

YPAI capabilities

Partnerships can draw from both YPAI service lines.

Service lineAI Data & Evaluation

Service lineAI Implementation

Video and multimodal data operations

Speech and audio data

Image and computer vision data

Text and language data

3D, LiDAR and sensor data

Custom data collection

Human annotation and review

Model and dataset evaluation

Quality assurance and validation

Dataset sourcing and licensing

Service lineAI Implementation

Assistants and internal AI tools

Retrieval-augmented generation

Agentic systems

Workflow automation

Research and document systems

System integrations

Deployment and monitoring

Governance and operational controls

Controlled Delivery

Scope and acceptance criteria / Rights and provenance / Data and system isolation / Human review and quality controls / Change control / Delivery records / Handover, retention and deletion rules

A partnership is

an operating model,

not a logo exchange.

Approved YPAI partnerships are built around defined commercial terms, lead attribution, deal registration, account and conflict rules, responsibilities, onboarding, enablement, delivery coordination and performance review.

01QualificationWe assess your organisation, market position, capabilities, customer model and current opportunities.

02Commercial structureWe select the appropriate program and define attribution, account ownership, commercial terms, responsibilities and applicable protections.

03AgreementThe relationship is documented through the relevant agreement, program terms and opportunity-specific documentation.

04OnboardingRelevant teams receive the operating guidance, sales materials, technical information, contacts and procedures required for the program.

05ActivationOpportunities are registered, scoped and routed. Each party knows who leads the customer, proposal, contract and delivery.

06ReviewPipeline, delivery performance, commercial administration and program fit are reviewed against the agreed model.

How the ecosystem operates The exact mechanism changes by program. The requirement for clear ownership does not.

The support follows the commercial model.

YPAI does not apply the same process to every partner. Each approved relationship receives the mechanisms required for its program and role.

Commercial structureStandard agreements, program terms, commission or margin structures and opportunity-specific documentation.by program
Opportunity protectionLead attribution, deal registration, account ownership and conflict rules where applicable.by program
Sales enablementRelevant service information, technical materials, sales resources, positioning guidance and training.by program
Technical scopingAccess to the information required to qualify requirements and determine whether YPAI can deliver the proposed work.by program
Delivery coordinationDefined responsibilities, contacts, handovers, acceptance processes and escalation paths.by program
Commercial administrationTracking of eligible opportunities, commissions, margins, invoicing and agreed program obligations.by program
Performance managementPeriodic review of pipeline, delivery, commercial activity and continued program fit.by program

sealed

Application process

From application to an operating relationship.

Partner application routed

business fit
capabilities
customer ownership
market relevance
current opportunity

providerYPAI partnerYour organisation

programagreed
responsibilitiesagreed
commercial mechanicsagreed
account rulesagreed

operating materialsestablished
contactsestablished
proceduresestablished

for YPAI for the partner

first opportunityintegrationsupplier scopejoint initiative in operation

01routed

Review and routing

We assess the proposed relationship and route it to the relevant program.
02qualified

Qualification discussion

We examine business fit, capabilities, customer ownership, market relevance and any current opportunity.
03agreed

Program and commercial structure

The parties agree on the correct program, responsibilities, commercial mechanics and account rules.
04signed

Agreement and onboarding

Required agreements are completed and the relevant operating materials, contacts and procedures are established.
05in operation

First activation

The first opportunity, integration, supplier scope or joint initiative moves through the agreed operating model.

Partner application

Tell us what you bring and how the relationship should operate.

Partner type *

Full name *

Business email *

Company *

Company website

Country and primary markets *

What does your organisation bring to the partnership? *

Who would own the customer relationship? *

Do you have a current opportunity? *

Describe the proposed relationship or opportunity *

Relevant YPAI capabilities (optional)

The fastest way to route an application is to explain what your organisation contributes, who would own the customer relationship and whether a current opportunity already exists.

We use this information to identify the relevant program and prepare the first qualification discussion.

Dataset partners

Dataset licensing follows a separate rights and diligence path.

Organisations that own or are authorised to represent datasets for model training, evaluation or commercial deployment follow a dedicated dataset-supply process.

The first review covers provenance, source authority, permitted use, model-training and evaluation rights, sublicensing, commercial deployment, territory, exclusivity, sample controls and technical fit.

Submitting an application does not create approval, exclusivity, agency, account protection or a commercial commitment. A partnership begins only after qualification and written agreement.

Start a partner conversation

Define the customer relationship. We will route the program.

Tell us who owns the account, what each party contributes and what commercial outcome you are trying to create.

That is enough to start the right conversation.

What kinds of partnerships does YPAI run?

YPAI runs commercial partnerships with data-infrastructure platforms, system integrators, and sector specialists where the combination delivers something neither party can deliver alone. Named public references include Nexdata (global training-data partner) and Cerence AI (automotive conversational platform). Partnerships are scoped against a specific engagement need rather than generic logo trades.

How does the YPAI partner program work?

Partner conversations start with a written brief describing the joint opportunity: customer segment, data or capability gap, commercial structure, and the named team on both sides. The first reply confirms whether the fit is real and what the next concrete step is. There is no public partner tier system; engagements are structured against the joint deliverable.

Can YPAI integrate with our annotation or MLOps platform?

Yes. Deliveries integrate with customer-preferred formats and storage targets (HuggingFace-Datasets-compatible Parquet, COCO, YOLO, CoNLL, JSON-Lines, customer-controlled buckets across AWS S3 / Azure Blob / GCP / on-prem). Platform-level partnerships (annotation tooling vendors, MLOps platforms) are scoped where the joint customer needs the data and the platform together.

Does YPAI accept reseller or referral relationships?

Reseller and referral structures are evaluated case by case against the joint deliverable. The bar is whether the partner brings something material to the customer engagement (sector access, regulatory expertise, integration capability) beyond pass-through of a contract. Generic referral programs are not part of the model.

Where is YPAI based and which markets do you serve?

YPAI is headquartered in Oslo, Norway, with operations concentrated in EU/EEA jurisdictions. Customer engagements run across European and Nordic markets, with named automotive references in Asia (BYD) and global data-infrastructure partnerships (Nexdata). New-market engagements are evaluated against the regulatory and language coverage we can credibly deliver.

How do we start a partner conversation?

Submit a brief through /contact-us/ or the partner intake form on this page. First reply lands inside one EU business day with a feasibility read and the next concrete step. The first reply is from someone with context on the brief, not a generic confirmation email.

Build, sell and deliver AI solutions together.

The difference is customer ownership, not the amount of sales activity performed.

Partnerships can draw from both YPAI service lines.

The support follows the commercial model.

From application to an operating relationship.

Tell us what you bring and how the relationship should operate.

Partnership application received.

Define the customer relationship. We will route the program.

Frequently asked questions

What kinds of partnerships does YPAI run?

How does the YPAI partner program work?

Can YPAI integrate with our annotation or MLOps platform?

Does YPAI accept reseller or referral relationships?

Where is YPAI based and which markets do you serve?

How do we start a partner conversation?